Branding strategy

A combined branding strategy for Bornholm was developed in 2008 as an essential aspect of the platform on which Bornholm’s future developments will be based. The core of the strategy is the vision of a Bright Green Island. Bright Green Island envisions Bornholm as an attractive green island based on 100% sustainable, renewable energy – an island community which is environmentally and ethically responsible in all its actions. By no later than 2014, Bornholm should have established a name for itself in the world as the Bright Green Island and be strongly positioned in the debate on climate change and energy sources.

The strategy’s basic principle is branding by doing. The strategy specifies a number of specific priority areas and actions, which convey Bornholm’s message to the world at large and at the same time help to implement Bornholm’s energy strategy goal of becoming a sustainable, carbon-neutral community. These actions should lead to more renewable energy, attract research projects, develop new technology, etc. 

Visitors will get an insight into how to create a branding strategy and a shared vision which takes the specific community’s prerequisites as its point of departure and further develops them. The visit will also demonstrate how a combined branding strategy can be used as a force for change in a community.