A central and recurrent topic at Global Green Growth Forum is how to make governments and businesses facilitate interaction between public and private players – both nationally and internationally.

Caught for a quick remark in between sessions at the conference, Danish Ambassador-at-Large for Trade and Investments, Uffe Ellemann-Jensen pointed out how cooperation initiatives at a large scale are essential, and highlighted the possibilities of the new Danish branding initiative, ”State of Green - Join the Future. Think Denmark”.

"Many Danish companies wish to enter the global market for green technology building upon Denmark’s status as a pioneer country in this field. They are now offered a new opportunity to present their expertise under the joint powerful brand: "State of Green". That is indeed a strengthening of their hand!"


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